On 18 May 2016, the Brussels Museum
Council launched a large-scale campaign to promote the leading
exhibits in the permanent collections at Brussels museums.
The aim? To make the general public - Brussels, Belgian or international, museum lovers or not – aware of the huge wealth of heritage to be found in the museums of the city. Museums are constantly investing more and more time, money and manpower in the organisation of temporary exhibitions, with the result that the valuable and unique items in their permanent collections do not receive the attention they deserve. The 100 Masters campaign aims to offer a response to this and has selected 100 top items, divided among about 40 museums in Brussels.
Of course, Autoworld was among those selected for this campaign, with the 1929 Minerva 20 PK AE Coupé, which is also the museum’s mascot. With this Belgian car, part of the Mahy collection, we make the link with the ‘Belgium at Autoworld’ zone and turn the spotlight on Belgium’s wide-ranging automobile history.