Everyone agrees, André Citroën was a genius and a visionary. Here are
the most prominent of all his innovations.
Everyone agrees, André Citroën was a genius and a visionary. Here are the most prominent of all his innovations.
* In 1924, he created the first “All Steel” car which increased robustness and safety.
* In 1926, when the Citroën B14 was released, he incorporated a brake light. This was only made a requirement in the 1950s.
* In April 1934, with the Citroën Traction, he launched a production model that included more innovative solutions than ever before: an all steel unibody frame (no chassis), hydraulic brakes, independent wheel suspension and above all a front-wheel-drive engine.
* He drew inspiration from the “Taylorism methods” applied by Henry Ford in the United States. The Citroën Type A-10 HP, launched in 1919, was also the first mass-produced Citroën in Europe. This enabled him to sell it at a much lower price than the competition at the time.
* He set up the first car consumer credit company to facilitate the purchase of his cars with lower borrowing rates.
* To help guide drivers, from 1922, he gave towns and cities in France road signs, on which the Brand logo was shown, of course.
* He published the first dictionary of repairs and the first spare parts catalogue.
* His revolutions also resulted in a new way of communicating:
-in 1922, he had an airplane write the name Citroën in smoke letters in the sky;
- in 1922 and 1923, he successfully completed a crossing of the Sahara desert in a Citroën half-track - an event that everyone was talking about at the time;
- from the ’20s, he began to market car toys, miniature replicas of the originals, which were released at the same time as the actual car;
- in 1923, he created “Citroën caravans” and went to meet his future customers, in France and in Europe, with activities, promoting all his models;
- in 1925 (then in 1934), he had his name displayed on the Eiffel tower in lights, using more than 250,000 lightbulbs.
The story of André Citroën and the Brand has many more anecdotes. We’ll tell you about them at Autoworld!