'So British!', Autoworld’s 6th biennial exhibition was officially inaugurated yesterday evening with an impressive panel of personalities, of which the Minister of State Mr Herman De Croo and His Excellency the British Ambassador in Belgium, Sir Martin Shearman, as also numerous collectors and aficionados of historic vehicles. More than 1200 guests were present and one could sense the passion.
Our first major exhibition saw the light of day exactly 10 years ago, on the occasion of the Bugatti Centenary. That event marked a turning point in the life and dynamics of the museum. Under the impetus of a new management and new team, the number of visitors soared from 55,000 to 180,000. The strategy to focus on temporary exhibitions saved Autoworld. Today it significantly differentiates itself from other museums.
'So British!', as with all other biennial exhibitions, demands both extensive research and organisation. It took two years for it to come to fruition. Moreover, the vagaries of the calendars placed it at the heart of the news because, yesterday, general elections were held in Great Britain.
With 'So British!' we will take you to the heart of London, where you will discover the most beautiful vehicles – motorcars and motorbikes – the United Kingdom has produced and we hope that this immersion in the heart of automotive England will not only thrill but dazzle you.