1 – DISCOVER THE ICONS OF MERCEDES
At the entrance, you will immediately discover the greatest icons of the brand, including the very first automobile, the Benz Patent-Motorwagen of 1886 (replica), the stunning 540 K Sport Cabrio A of 1937, as well as the AMG ONE, a Formula 1 adapted for the road, demonstrating how the brand pushes the limits of performance today more than ever.
2 – DREAM IN FRONT OF LEGENDARY SPORTS AND RACING CARS
Motorsport is in the DNA of Mercedes-Benz. From the Sauber Mercedes C9 to the legendary 300 SEL 6.8 AMG “Rote Sau”, triumphant in its class at the 1971 24 Hours of Spa, the brand built its legend on the racetracks.
In 2014, the Mercedes F1 W05, driven by Lewis Hamilton, ushered in a new era of Formula 1 dominance.
3 – EXPERIENCE 140 YEARS OF REVOLUTIONARY AUTOMOTIVE HISTORY
Innovation has been at the heart of Mercedes-Benz’s history since its beginnings.
With the 260 D of 1936, the world’s first series-produced diesel car, the brand already took a historic step. Subsequently, other major breakthroughs followed, such as the first sedan equipped with ABS, which ushered in a new era of safety.
Mercedes has continually pushed the limits of comfort, technology, and occupant protection. A history marked by “firsts” that have shaped the modern automobile.
4 – BE ENCHANTED BY SUPERCARS AND CONCEPT CARS
The extremes of the brand with the star. The SLR and the legendary SLR Stirling Moss embody the perfect combination of power and design, while the rare CLK GTR recalls the heritage of the racetracks.
The C111 project, a rolling laboratory, illustrates the brand’s boldness in research and innovation. Each of these models demonstrates a unique link between experimentation, competition, and road use.
5 – EXPERIENCE ULTIMATE COMFORT AND TIMELESS LUXURY IN THE S- AND SL-CLASS
Absolute symbols of luxury and prestige, the Mercedes S-Class and SL embody pure refinement. The S-Class has always set the standards in comfort and technology, while the iconic SL combines sporty elegance with top performance. Both model ranges are highlighted, offering a valuable overview of their evolution.
6 – ACTIVITIES FOR THE LITTLE ONES
During school holidays and on weekends, a fun and educational play area is specially designed for children. They can build their own Mercedes with LEGO bricks, imagine and draw the Mercedes of their dreams, and then see it come to life in 3D on an interactive screen.
7 – SHOP EXCLUSIVE ITEMS IN THE AUTOWORLD STORE
In the store, in addition to a wide range of Mercedes items and automotive lifestyle products, you will find numerous miniatures, books, and other objects to take a piece of automotive history home.
Starting in early January, you will also find the full exhibition catalog, featuring information and photos of all the cars on display.
Reserve your copy of this limited edition now in the store: shop@autoworld.be.
8 – ADMIRE AN IMPRESSIVE COLLECTION OF MINIATURES
In the exhibition, numerous scale models can be admired, thanks to Eric Janssen, one of Belgium’s largest collectors.
As with every thematic exhibition, he passionately provides a selection from his exceptional collection for the museum.
9 – GET AN EXCLUSIVE MERCEDES MUSEUM PASS, ONLY AT AUTOWORLD
On the occasion of our Mercedes exhibition, Museumpas, in collaboration with Autoworld, is launching a limited edition of the Museumpas, featuring a stunning photo of a Mercedes 300 SL “Gullwing” on the cover.This edition is exclusively available at Autoworld from December 19 and in limited quantities.
10 – THE PERMANENT COLLECTION AND THE HISTORIC BUILDING
Visiting “Mercedes, The Story of the Star” also gives access to Autoworld’s permanent collection. This permanent exhibition features over 300 vehicles and tells the story of the automobile from its inception to the present day.