From 19 December 2025 to 22 February 2026, Autoworld will host an exceptional exhibition dedicated to Mercedes-Benz, one of the most prestigious and influential automotive brands in history.

A true pioneer since its origins in the early 20th century, Mercedes-Benz has embodied a unique combination of technological innovation, visionary design, timeless luxury and high-performance sportsmanship for over a century.

Founded in 1900 in Stuttgart by Daimler-Motoren-Gesellschaft (DMG) and businessman Emil Jellinek, Mercedes-Benz quickly established itself as a symbol of elegance, performance and innovation.

The first car to bear the Mercedes name, the Mercedes 35 PS, won almost every race in Nice in 1901 and is considered the first modern automobile, with an engine deeply integrated into the chassis and a honeycomb radiator, the future emblem of the brand.

_{©Mercedes-Benz Group: Mercedes 35 hp. Photo of the Nice–La Turbie hill climb on 29 March 1901. Later winner Wilhelm Werner at the wheel of the Mercedes 35 hp, which belonged to Baron Henri de Rothschild. (Photo index number in the Mercedes-Benz Classic Archive: 71255)}

The introduction of the three-pointed star in 1909 symbolised the vision of universal use of engines on land, sea and in the air, while the merger with Benz & Cie in 1926 gave rise to the Mercedes-Benz brand, combining the star and Benz's laurel wreath, a symbol of prestige and technical expertise.

Over the decades, the brand has produced iconic models that have marked the history of automotive design: the Type 500 K and 540 K of the 1930s, true dream cars; the Type 180 and Fintails of the 1950s, the first vehicles equipped with crumple zones for safety; and the legendary 300 SL Gullwing, voted ‘Sports Car of the Century’.

In the 1960s and beyond, models such as the 220 SE coupé and the C 111 concept continued to combine tradition and innovation, experimenting with new technologies while retaining the Mercedes-Benz identity.

Today, under the leadership of Gorden Wagener, Mercedes-Benz continues this philosophy: reinventing design and mobility while respecting the heritage and historical stylistic elements that make each vehicle a symbol of luxury, performance and instant recognition around the world.

Since its inception, the brand with the star has left its mark on every aspect of mobility: on Formula 1 circuits, where the team has dominated for decades; in major endurance and rally races; and on the road with luxury saloons, exceptional SUVs and supercars that are the stuff of dreams for enthusiasts around the world.

Mercedes-Benz is synonymous with timeless elegance, sporting performance and a technological vision that is always ahead of its time. This exhibition invites you to discover some of the most prestigious and iconic models in its history, true icons that illustrate the diversity and richness of a unique heritage.

Don't miss this exceptional exhibition celebrating more than a century of daring, passion and innovation from Mercedes-Benz.